Dr. Jean, The Results Queen® discusses the importance of focusing on breakthroughs rather than getting stuck in breakdowns. Dr. Jean explains that when facing problems, it’s natural to dwell on the negative details of the “breakdown” and tell others about it. However, this just reinforces the negative experience through one’s Caveman Brain® Instead, one should acknowledge being in a breakdown mindset and consciously shift to defining the desired “breakthrough” outcome. The breakthrough leads to positive solutions and moving forward, rather than remaining stuck reliving the past problems. The key is recognizing when one is stuck in a breakdown and verbally reframing one’s mindset to focus on finding the breakthrough.

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Dr. Jean, The Results Queen® discusses the importance of marketing, business development, and operations for law firms. Her guest, Eric Bersano, shares how he transitioned from working in orthopedics to marketing law firms. Lawyers are often resistant to marketing because they see it as unprofessional, but Eric argues it is crucial in the digital age. They recommend lawyers educate potential clients about their specializations through websites, blogs, and social media. Lawyers should also attend conferences to network and learn from successful peers. While lawyers must wear many hats starting out, larger firms should hire dedicated marketing staff. Marketing builds awareness and leads, while business development closes clients. Lawyers must adapt to changing times and prioritize marketing, sales, and operations to stay competitive as clients increasingly research attorneys online.

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Dr. Jean, The Results Queen® discusses the importance of “chasing the energy” when networking. She advises attendees at networking events to identify those individuals whose energy and enthusiasm matches their own. By connecting with people who have a similar energy level and outlook, one is more likely to have meaningful conversations and make potential client connections. Dr. Jean emphasizes the need to clearly define what you are looking for from networking and who your target audience is. Chasing the right energy leads to finding new clients, customers, and talent for your own organization through business development efforts.

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Dr. Jean, The Results Queen® discusses the daily “grind” of business development activities like networking required to generate new clients and business. Dr. Jean shares that she has been in the grind for over 30 days, doing the same activities like attending early morning networking events. She encourages listeners to find support groups and keep going through the grind, as it can last from a few days to years. Dr. Jean emphasizes the importance of managing one’s Caveman Brain mindset during periods of hard work, and having a positive outlook that success will come. The key messages are to find accountability, celebrate small wins, and know that results will follow with persistence through the grind.

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Dr. Jean, The Results Queen® features an interview with entrepreneur Brian Bethke, who discusses his journey from selling his guitar amplifier company to starting a maple and ginseng beverage company called Bear Maple. Brian shares how he pivoted from different business ideas based on his values and curiosity. They emphasize the importance of finding experts, getting out of one’s comfort zone, and being transparent about strengths and weaknesses when building a business and team. Brian emphasizes living by values over goals and getting out of one’s comfort zone to foster growth. Dr. Jean and Brian also discuss the importance of surrounding oneself with experts, mentors, and trusted advisors. Brian’s daughter Anna is also highlighted as a young entrepreneur who started her own lemonade company. The episode provides advice around taking risks, finding the right people, and allowing instincts to guide business decisions aligned with one’s values.

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Dr. Jean, The Results Queen® discusses the importance of flexibility in business. She emphasizes that things don’t always go as planned and business owners need to be able to roll with the punches. Dr. Jean advises making an assessment of what causes inflexibility and coming up with ways to handle those situations differently. Dr. Jean notes that perfectionism can get in the way of flexibility and that “done is better than perfect.” She encourages embracing flexibility to achieve results and not letting small imperfections hold you back from getting your message across. Flexibility is key to success in business and dealing with unexpected challenges.

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Dr. Jean, The Results Queen® discusses the importance of understanding others’ perspectives rather than just your own. She emphasizes listening to sales conversations to become aware of when you make it about yourself instead of the client. Dr. Jean shares a formula to correct this behavior over time through self-listening and adjusting your perspective. Understanding personality assessments and different communication styles is recommended to better serve others. The concepts of servant leadership are critiqued in favor of being in service to others. New business development is differentiated from sales as finding the ideal client fit rather than just making a sale. Dr. Jean emphasizes the importance of understanding others’ needs and viewing conversations through their lens rather than your own for effective leadership, communication and business success is stressed.

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Dr. Jean, The Results Queen® and her guest, Eric Keiles discuss enhancing the marketing strategy component of EOS ™, a framework for scaling businesses. Eric suggests adding clients’ “pains or problems” to better understand challenges and differentiate a business. An example is provided of a construction company addressing clients’ pain of unfinished “punch list” tasks. Other tips include leveraging referrals, understanding pain points, and creating unique solutions and processes like an “EverStock” inventory program. The importance of content marketing over advertising is emphasized, as content establishes trust and answers questions. Developing a compelling “big story” is advised over guarantees. The key messages are uncovering client pains, differentiating through solutions, and investing in content marketing for long-term growth.

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Dr. Jean, The Results Queen® discusses how to motivate employees to prioritize the company’s needs over their own self-interest. Dr.Jean explains that employees currently see their job as a means to an end rather than having “heart” for the company. To increase employee loyalty and commitment, Dr. Jean advises business owners to lead by example by prioritizing the company’s needs before their own. She also recommend thinking of the company as a person with a unique personality and needs, rather than just as a business. By describing the company as a person, it helps employees develop a connection and care for the organization. Treating the company like a person and ensuring it serves employees well will inspire employees to serve the company with dedication in return.

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