Why you need an objection playbook for business development

Hi, I’m Dr. Jean, The Results Queen®. 

Do you have an objection playbook? 

Do you even know what an objection playbook is? 

Every great business developer has an objection playbook. 

So what is an objection playbook? 

Well, we all know the objections that our potential clients or prospects, as you may call them, give to us during our new business development conversations. 

What I’m suggesting that you do is write down all of those objections and then figure out your responses to those objections and then rehearse them so that when you get them, you’ll know exactly how to answer them and you won’t have to fumble around and think about what the answer could be. 

Now, you may already know how to do this and that’s great. 

But writing it down makes it even more cemented in your mind. 

There’s actually research that says if you write things down, you’ll actually remember them and be able to deliver them better than if you just wing it on the fly. 

So take some time today, develop your objection playbook, and as you hear new objections, you can add to it, and it will be something that can help you in your new business development journey.

Let’s Connect

I’m Dr. Jean, The Results Queen®. 

And if you have a question that you want to ask me or a topic that you want me to talk about, feel free to email me at Jean@getmoreresults.com.

And if you want to talk about what’s in your objection playbook, or you want to make an objection playbook, or you want to just create, you want to continue to create what’s in your objection playbook, then feel free to click on the link in the email or in the caption and schedule your free no obligation coaching session.

We’d love to have the conversation.

I’m Dr. Jean, The Results Queen®. 

Go out and get results.

If you have more questions about how to define a target audience, connect with me on LinkedIn.

And be sure to check out the next video post on Coaching Tip 012 – Do You Have The Right Follow-Up Strategy  »