Dr. Jean, The Results Queen® and her guest, Eric Keiles discuss enhancing the marketing strategy component of EOS ™, a framework for scaling businesses. Eric suggests adding clients’ “pains or problems” to better understand challenges and differentiate a business. An example is provided of a construction company addressing clients’ pain of unfinished “punch list” tasks. Other tips include leveraging referrals, understanding pain points, and creating unique solutions and processes like an “EverStock” inventory program. The importance of content marketing over advertising is emphasized, as content establishes trust and answers questions. Developing a compelling “big story” is advised over guarantees. The key messages are uncovering client pains, differentiating through solutions, and investing in content marketing for long-term growth.
Find Eric here:
LinkedIn: https://www.linkedin.com/in/erickeiles/
Website: https://www.juntoconsultinggroup.com/
