Why do salespeople underperform even when they know what to do? Dr. Jean joins Anthony Garcia to answer that with neuroscience. She breaks down how Caveman Brain® creates invisible ceilings on commissions and close rates, and explains how applying brain science to sales behavior produces measurable, immediate improvements. The gap between knowing and doing is a brain problem. Here is how to close it.
Episode: How to Use Brain Science for Business Success
Aired: Wednesday, February 15, 2023
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