Dr. Jean, The Results Queen® discusses the importance of marketing, business development, and operations for law firms. Her guest, Eric Bersano, shares how he transitioned from working in orthopedics to marketing law firms. Lawyers are often resistant to marketing because they see it as unprofessional, but Eric argues it is crucial in the digital age. They recommend lawyers educate potential clients about their specializations through websites, blogs, and social media. Lawyers should also attend conferences to network and learn from successful peers. While lawyers must wear many hats starting out, larger firms should hire dedicated marketing staff. Marketing builds awareness and leads, while business development closes clients. Lawyers must adapt to changing times and prioritize marketing, sales, and operations to stay competitive as clients increasingly research attorneys online.

Find Eric here:

LinkedIn: https://www.linkedin.com/in/ericbersano/

Website: https://www.marketmymarket.com/